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Our Philosophy

Small business and local economy is the backbone of our livelihood! 


Where are all the local green grocers?

We began to witness the demise of local green grocers, squeezed out by the giant supermarkets with strength in size and numbers. Small greengrocer just cannot compete in this setting. No longer are you able to go to talk to your green grocer about what's good and fresh in the market place. This is now being replaced by the shelf stackers who care little about fresh produce.

Where are the local producers?

Because of the demise of the greengrocer, local producers have no means of selling their produce unless they produce in major quantities and freight through to the central market system. The supermarket will not buy from them because they can get better deals from a central market playing everyone off against each other. It is not feasible for local producer to send produce away and try to compete in the market place. This limitation stop local producer in their tracks. Their only choices are to either grow to become a massive produce and try to get a supply contract with supermarket or to exit the market place.

Reignite our enterprising spirit

The spread of the internet has open up a whole new battle ground for small businesses, a battle ground where small businesses could have as much impact as larger businesses, where enterprising spirit can be fostered and nurtured and local economies can survive and thrive. The internet allows business to leverage low overheads in order to compete in today's fast paced environment. Paradise Fresh is a collection of like minded business people who support each other in helping to build a strong local economy.

It does not cost as much as you may think to be part of a team that can change the way business operates. Click to see the requirements.
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