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Business Model

How many businesses in town do you know that can be called 'Unique'?


Paradise Fresh is unique.

A Paradise Fresh business is a unique business. Customers get to enjoy the convenience of customer making their own order online at any time and they get quality, fresh produce with long storage life delivered the same day. It fresh, fast, flexible and fair to all parties involved. Such quality and convenience is what keeps customers coming back.

Let's bypass the shelves.

Traditional produce businesses use display shelves to present the products and entice customers to buy. The dilemma is as soon as produce goes on the shelf it starts to deteriorate in quality. If customers don't come along to buy it quickly its shelflife is drastically reduced and wastage increases. We decide to eliminate the shelves altogether from our business model and cut both the cost to fit out display shelves and future wastage. The great benefit here is customers are always guarantee fresher produce.

We take your shop front into customer's living room.

Using the internet, customers can see what the store has on offer at any time, day or night. They can take as much time as they want to browse and choose the items and quantities they need at their convenience! Once they submit the order, it is packed in an insulated foam box and delivered to them at the time they want (usually the next day).


Yes, but who would buy fruit and veg over the internet without seeing the quality first?

Using the internet, customers can see what the store has on offer at any time, day or night. They can take as much time as they want to browse and choose the items and quantities they need at their convenience! Once they submit the order, it is packed in an insulated foam box and delivered to them at the time they want (usually the next day).

Using the internet, customers can see what the store has on offer at any time, day or night. They can take as much time as they want to browse and choose the items and quantities they need at their convenience! Once they submit the order, it is packed in an insulated foam box and delivered to them at the time they want (usually the next day).

Using the internet, customers can see what the store has on offer at any time, day or night. They can take as much time as they want to browse and choose the items and quantities they need at their convenience! Once they submit the order, it is packed in an insulated foam box and delivered to them at the time they want (usually the next day).

Would the internet really work as a business platform?

This video on the growth of the internet is astounding!
The internet has traditionally worked well for books, CDs, DVDs and other non-perishable items. We are now seeing the growth of online grocery shopping in Australia. In 2007/08, 160,000 people shopped online for groceries. By 2010/11, 850,000 people had made the switch. In Australia currently 10% of all retail sales are done online. And the trend continues. We aim to position every one of our franchise owners to take full advantage of this growth.

Low overhead retail business? Really?

Yes! Since we moved our shop front into cyber space, we don't really need main street front exposure. You won't find us on the main drag of town. Our franchises are in low rent situations conducting retail business! And because there is no shop front, there is no need for a retail fit out, no wasted electricity and reduced staffing. Imagine how much you save just there. Now because there are no shelves, product wastage is also minimised and its freshness is retained. We are conducting a low overhead business while still taking a premium, full retail margin. It makes good business sense to us!

Now let's take a look at the underlying tool for our franchise - the website.
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